Hope Begins With Noticing

"Hope Begins With Noticing" is a teen suicide prevention awareness campaign built around the idea that noticing can be the first step toward connection and support. The campaign speaks to three audiences: teens, parents, and the community. “It’s OK to Not Be OK” speaks directly to teens, “Do you care enough to notice the things I am hiding from you?” encourages parents to look beyond what they see on the surface, and “Please Notice Us” calls on the broader community to pay attention. Each piece uses a different message for its intended audience while working together as one visual campaign.